Mercian Labels has recently expanded its product offering into short run digitally printed cartons, and quickly identified a requirement for specialist packaging design support to assist its customers.
“We found our early customers loved the quality and concept of digitally printed cartons, but were trying to ‘copy and paste’ their label designs onto cartons,” said Dr Adrian Steele, MD of Mercian Labels. “It often doesn’t work that simply, and through LinkedIn, we sought a strategic packaging design partner for the new market we’re building in digital cartons.
“Pillbox were introduced to us through the business networking site, and with their specialist skills and award-winning track record in packaging design, they were the ideal choice for us to work with.
“Having carton design experts integrated into our workflow has really enabled our customers to get the best from their conceptual carton designs. For our operators, it has also ensured that we get the most from our press and converting process by reducing costly mistakes for both us and our customers, many of whom have never specified carton designs before.”
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