US spiked seltzer brand Mighty Swell is unveiling a new Keep It Weird variety pack, as it pays tribute to the brand’s Austin, Texas, heritage.
The Keep It Weird variety pack comprises four flavours: Tiger’s Blood, a blend of strawberry, watermelon and coconut; Rocket Pop, a combination of raspberry, pomegranate and lime; Pink Colada, a mix pink of pineapple and coconut; and Purple Magic, a blend of boysenberries, wild blueberries and grape juice.
The variety pack, which features 12oz cans, contains 100 calories, 3g of carbs an abv of 5%.
“There’s no future in redundancy in the seltzer innovation cycle; either you are the trend, or it has already been done. With the appointment of our new CEO, we had leadership that believed in the Keep it Weird vision,” said Mighty Swell’s director of brewing & innovation, Andrea Clodfelter.
The new collection will be available across 27 states at select retailers, such as Costco, Kroger and Walgreens, at an SRP of $15.99 per variety pack.
© FoodBev Media Ltd 2021
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