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US bakery brand Sprinkles has entered the retail space with a new line of chocolate products, now available exclusively at Walmart stores nationwide. Sprinkles Chocolate Bars are available in Red Velvet, Salted Caramel, Sprinkle and Milk Chocolate flavours. Red Velvet features milk chocolate filled with cream cheese frosting, while Salted Caramel combines milk chocolate with salted caramel frosting flavoured filling. Sprinkle offers white chocolate loaded with rainbow sprinkles, while Milk Chocolate offers a classic, plain milk chocolate option.

Mini Chocolates come in Red Velvet and Salted Caramel flavours, available in an assorted package for $5.98, while the four individually wrapped bars retail at $3.94. The bars are inspired by Sprinkles’ cupcakes. They are gluten-free, kosher and made with Rain Forest Alliance certified chocolate. The brand offered a preview with a ‘soft launch’ at its bakery locations earlier this year and will now make them available to shoppers in retail for the first time. Dan Mesches, CEO of Sprinkles, commented: “Sprinkles is known for its decadent cupcakes and iconic flavors, so translating that experience into the chocolate category with Walmart, the largest retailer in the world, is beyond exciting. There is nothing like what Sprinkles is offering in the candy aisle and we are here to disrupt what it means to indulge in the snacking space.”