The company has signalled its intention to be the UK’s largest and most successful dairy company by launching a major drive to substantially increase the direct supply of milk to the company from new suppliers as well as from existing non-aligned Müller Wiseman Milk Group (MWMG) members.
New suppliers to the company are to be offered a 1ppl recruitment incentive over and above the MWMG standard litre price (currently 30.5ppl) for all volume produced in the first year from commencement of supply. This incentive will be paid at the end of the first 12 months of supply, after which new suppliers will revert to ‘existing member’ status.
Existing MWMG members who are not currently aligned to one of the company’s major supermarket customers will benefit from an expansion incentive of up to 1ppl above the MWMG standard litre price starting from April 2013.
The incentive is structured as follows:
Source: Müller
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