For the first time in a decade, M&M’s, part of Mars, is expanding its confectionery with the introduction of a new purple character and candy.
The purple addition joins the cast of M&M’S characters, who recently were given a refresh with updated looks and more nuanced personalities in January.
“Mars is thrilled to debut the newest member of the M&M’S cast of characters to the world. There is so much about our new spokescandy that people can relate to and appreciate, including her willingness to embrace her true self. Our new character reminds us to celebrate what makes us unique,” said Jane Hwang, global vice-president at Mars Wrigley.
Hwang added: “Our purpose story is just getting started and the introduction of our newest M&M’S spokescandy is the next chapter, as the brand continues to delight fans with fun in a way only M&M’S can.”
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