Mondelēz International has introduced a new truffle format to its Toblerone range.
Made with honey and almond nougat, the new format showcases the Toblerone product in the form of diamond-shaped truffles.
The truffles are a shell of iconic Toblerone chocolate featuring a smooth and velvety centre with tiny pieces of crunchy nougat.
Claire Kamara, brand manager for Toblerone at Mondelēz International said: “We are incredibly excited to share Toblerone’s most recent development, Toblerone Truffles, to help celebrate those special moments, whether treating yourself or your loved ones”.
She continued: “This new addition has achieved a spot in the top 10% of all Mondelēz International tested concepts in the past 3 years, making it the perfect seasonal gift, and helping retailers to drive premium sales and trade-up with a remarkable and distinctive addition to their Christmas and all-year-round offering”.
The Toblerone Truffles will launch in July in selected UK stores for an RRP of £6.09.
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