Since 2009, net revenues for Oreo and Belvita have grown 25% and 18% respectively in Europe. The new plant will create new capacity to allow the business to keep pace with future demand.
“We’ve seen phenomenal growth in our biscuit business in recent years, especially our Oreo and Belvita ‘power brands’,” said Phil Hodges, senior vice president, integrated supply chain, Mondelez Europe. “This new facility will help us keep up with future demand by creating additional capacity. We’ve used all of our supply chain and R&D expertise to create a state-of-the-art factory with lines capable of making over a million Oreo biscuits a day. After it’s completed, this plant will be a model in our global supply chain network.”
Source: Mondelez International
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