The farmer training centre is an important first step in the company’s Coffee Made Happy sustainability programme – a commitment to invest at least $200m to empower a million coffee farming entrepreneurs by 2020.
Working with the 4C Association and supplier ACOM, the programme will train 1,500 farmers in agricultural practices to help boost their coffee crop yields and increase the quality of their beans.
Together, the investments should help farmers supply about 7,000 metric tonnes of coffee that meets the 4C standard. The programme should, in turn, improve the livelihoods of about 5,000 families in farmers’ coffee growing communities.
“Coffee Made Happy is focused on helping farmers to become more successful entrepreneurs by working with partners to improve coffee production and business skills,” said Hubert Weber, president, global coffee at Mondel?z International. “Farmers are learning how to manage their businesses more effectively through simple tools like profit-and-loss log books, and they’re using new skills to grow more coffee with fewer resources, leading to more productive and profitable farms.”
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