UK retailer Morrisons has made several plastic packaging commitments, including the goal to phase out all own-brand black plastic packaging by 2019, and to make all of its own-brand plastic packaging reusable, recyclable or compostable by 2025.
As part of the commitment, Morrisons will join companies such as Unilever, PepsiCo and Arla by signing up to the UK Plastics Pact, an initiative established by Waste & Resources Action Programme (WRAP) to transform the plastic packaging system in the UK and keep plastic in the economy and out of the ocean.
Morrisons will attempt to achieve this goal by working through its own brand packaging to identify, reduce or remove an ‘unnecessary’ plastic packaging, and will trial the removal of plastic packaging in its fruit and vegetable section in a number of stores.
The trial will aim to determine new ways of keeping produce fresh in a way that is sustainable, without increasing food waste.
Morrisons said the pledges have been made as research conducted by the company found that plastic reduction is the third most important issue to its customers.
David Potts, chief executive of Morrisons said: “Reducing the damage caused by plastic is one of the most challenging issues society can address.
“Because we make most of the fresh food we sell, we’re in an important position to make changes to our packaging.
“Joining WRAP’s Plastic PACT also offers a special opportunity to work collaboratively to take this opportunity.”
Morrisons has become the latest UK retailer to make a black-plastic reduction pledge, following the commitments made by Waitrose and Iceland earlier this year.
Meat alternative brand Quorn made a similar pledge earlier this month, claiming that it will stop utilising black plastic packaging for its products by 2025.
© FoodBev Media Ltd 2019