Mount Franklin first began fund-raising for breast cancer in 2006 with an awareness campaign that saw its caps turn pink for the month of October – Breast Cancer Awareness Month. Since 2006 to the end of 2011, Mount Franklin has donated $1.35m towards breast cancer research and support.
In 2010, the brand began a new partnership with the McGrath Foundation to raise funds for breast care nurses across Australia. The McGrath Foundation has helped support more than 10,000 Australian women and their families through breast cancer, by placing 71 breast care nurses into communities nationwide, and counting.
Cowan Sydney created the latest packaging for the Mount Franklin brand in a bid to empower consumers to share the McGrath Foundation message, donate and engage with the charity.
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