Nutritious snack brand Munchy Seeds will launch a new multipack range of its chilli bites and honey seed snacks, available in 110 Waitrose stores across the UK.
The Suffolk-based supplier of healthy toasted seeds is looking to build on the commercial success of its snack-pack range, which grew by over 100% in the last year, by offering the top selling flavours as multipacks containing four 25g snack packs of each variety. The new multipack format is ideally suited for Waitrose as it addresses the growing demand for nutritious and on-the-go snacks, Munchy Seeds said.
The two multipacks will contain four 25g sachets of either honey seeds or chilli bites – the most popular of their sweet and savoury ranges, packaged in boxes that feature Munchy Seeds’ recently revitalised packaging design.
Both products are an alternative source of protein, are gluten-, wheat- and yeast-free, suitable for vegetarians and are high in fibre, iron and vitamin E.
Munchy Seeds founder Lucinda Clay commented: “We are super excited about launching this new pack format in Waitrose. Our snack packs are ideal for snacking on the go and for breakfast or lunch at work. These new multipacks are the perfect way to make healthier eating part of the weekly shop.”
New Munchy Seeds multipacks will be available in 110 Waitrose stores from Monday 11 July and are expected to retail at around £2.50.
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