Natalie’s Orchid Island Juice Company has released a new line of cold-pressed juices that feature functional and holistic properties.
The launch, which follows six months of development, represents the Florida company’s first foray into the cold-pressed juice segment.
Three varieties are available in the Holistic Juice line: Purify, made from blood orange, grapefruit, dandelion and ginger “to help reduce inflammation and improve digestion”; Relax, featuring orange, pineapple, chamomile and passion flower “to help calm the mind and relax the soul”; and Resilient, with blood orange, elderberry, turmeric, black pepper and ginger “to help boost the immune system and lower inflammation”.
Natalie’s Orchid Island Juice Company founder and CEO Marygrace Sexton said: “Our new line of Holistic Juices ushers in Natalie’s next generation of juices and we couldn’t be more excited.
“As Natalie’s continues to grow, it also continues to innovate – discovering fresh ways to offer our customers juices that will improve every aspect of their lives.”
Vice president of marketing Natalie Sexton said: “Consumers are driving brands to be more intentional with their innovation process. With trends rapidly evolving, it is important for Natalie’s to remain the authentic brand on the shelf as we strive to be quick to market with a functional juice line.
“Fortunately, Natalie’s is nimble enough to develop a new line with amazing dexterity and we are on the shelves with this new line in a matter of months.”
The juices will go on sale in the US at the end of March.
© FoodBev Media Ltd 2019