UK brand Native Snacks has announced the launch of its vegan prawn crackers under its range of retail snacks ‘Super Street Snacks’.
The new Pr*wn Crackers are available in two flavours – original prawn and sweet chilli – and are crustacean-free, egg-free, milk-free and gluten-free.
Charlie and Darcy, founders of Native Snacks, said: “We were shocked to hear that the farming of prawns produces more Co2 than beef per kg. We wanted to create an easy like-for-like swap for such an iconic snack for vegans and non-vegans alike to enjoy. We loved eating prawn crackers as kids and no Friday night takeaway felt right without a bag.”
They continued: “We always had some friends who couldn’t eat them due to being veggie or vegan. As well as creating something that tasted delicious, it also had to work from an ethical standpoint too. We knew from looking at the many vegan Instagram accounts that we follow – many who have posted about wanting to find a ‘prawn’ cracker – that the demand was there.”
The crackers contain just under 99 calories per serving and will be available in the vegan bay across 222 Asda Stores from 4 October with an RRP of £1.60 for a 60g sharing bag. The range will also be available from Planet Organic and the Native Snacks website.
© FoodBev Media Ltd 2021
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