The chews have been created to show confectionery manufacturers the potential for creating functional candy concepts with great taste and wide appeal among consumers.
The citrus-flavoured Energy Chews contain the naturally energizing extracts guarana and panax ginseng root, from Naturex’s NAT healthy range. They are coloured with natural paprika from Naturex’s NAT colour range and texturized with pectin from the NAT textur range.
Naturex business manager Amandine De Santi said: “Functional confectionery is an emerging trend right now, and energy remains a popular benefit among US consumers. We’ve seen a number of successful energy confectionery launches in recent times, and we’ve developed our Energy Chews to demonstrate how we can help manufacturers and marketers looking to enter this exciting market.”
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