Natural and clean label products containing so-called ‘kitchen cupboard’ ingredients are in big demand among consumers. Data from Mintel’s Global New Product Database shows that, in 2012, there were more than 12,000 products launched in Europe with a natural positioning, which is an increase of 11% on the previous year.
Prototype products on the Naturex stand at FiE will include papaya & ginger potato chips and functional jellied gums. There will also be pastries created by French chef Mickaël Azouz.
Frédéric Randet, business manager at Naturex, said: “Shoppers want the processed products they buy to contain the same ingredients they have in their kitchen cupboards and refrigerators at home. The more natural a product is, the better a consumer feels about eating it, even if it’s a treat. Our 100% fruit & vegetable ingredients make this wish for permissible indulgence a reality.”
The 100% fruit & vegetable range includes Naturex’s BIRS powders. These are manufactured in a specially designed 75-metre-tall spray-drying tower that preserves the fresh and intense flavours of the original raw material.
Source: Naturex
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