Nescafé has recently updated the packaging on several of its coffee brands, celebrating its work with British dairy farmers to source fresh, high quality milk for products made at Nestlé’s site in Dalston, Cumbria.
The milk, sourced from Cumbrian First Milk farmers, is used in a variety of Nestlé products including Café Menu. Nestlé’s partnership with First Milk reflects its commitments to sourcing quality fresh milk from farms that use responsible farming practices, the Nestlé-owned brand said.
The new packaging features a cow in a field, enhancing the naturalness of the product and bringing people closer to the origin of the milk inside their Café Menu coffee. The packaging for Nescafé Azera, Nescafé Gold Blend and Nescafé Original has also been updated, and now all feature information regarding Nestlé’s commitments to the Nescafé Plan.
The Nescafé Plan involves a commitment to help secure the future of coffee for those who enjoy drinking it, and those who make a living growing it. By making sure coffee farmers grow viable, healthy crops, and that coffee farming remains sustainable, the Nescafé Plan helps to ensure an enduring supply of coffee for lovers of the hot beverage the world over.
© FoodBev Media Ltd 2018
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