The Nature’s Fix campaign started last week on the Facebook pages of the company’s sparkling spring water brands, including Arrowhead, Deer Park, Ice Mountain, Ozarka, Poland Spring and Zephyrhills.
Using animated forest animal characters, the campaign is targeted at people who are looking for a healthy drink option, showing them that they can drink refreshing beverages without added sugars or artificial ingredients.
Carolina Rodriguez, senior brand manager for Nestlé Waters’ Regional Spring Water Brands in the US, explained how the initiative aims to encourage people to ‘get hooked on something good’.
She said: “The new Nature’s Fix campaign aims to communicate the natural attributes of the regional spring water sparkling brands, which offer refreshment without unwanted baggage.
The campaign – which runs until 21 November 2011 – follows a recent survey by Nestlé Waters North America in June, which revealed that more than 80% of Americans drink carbonated soft drinks. Among them, a quarter indicated they would be open to replacing soft drinks in their diets with naturally flavoured sparkling water.
Source: Nestlé Waters North America
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