Nestlé has partnered with Loop, a new subscription home delivery service for foods and household goods with reusable packaging, offering Häagen-Dazs in sustainable packaging through the service.
Loop is a first-of-its-kind service from global recycling organisation TerraCycle, with Nestlé a founding investor and partner.
Häagen-Dazs has been chosen as the official ice cream partner for the Loop pilot project in New York, scheduled to launch in the first half of 2019.
As part of the partnership, Häagen-Dazs will debut a reusable double-walled steel ice cream container which keeps the ice cream in optimal condition during transport and consumption.
According to Nestlé, the canister design ensures that when opened, the ice cream melts more quickly at the top than at the bottom of the container, allowing consumers to enjoy every scoop in perfect condition.
Laurent Freixe, Nestlé CEO for Zone Americas, said: “Loop provides a much-needed innovation platform, challenging companies to take a fresh look at our value chains and integrate reusable product packaging as part of our efforts to waste-reduction.
“Nestlé is proud to be a founding investor and partner of Loop. It’s a critical part of our commitment to work with consumers to protect our planet for future generations.”
© FoodBev Media Ltd 2019