Nestlé has carried out an eye-catching marketing stunt at London’s Waterloo station, surprising commuters with a levitating illusionist as part of their bid to help give Brits their daily Cereal Lift.
The spectacle, featuring illusionist Sean Alexander, was created by experiential marketing agency Tribe to support Nestlé Cereals’ new digital campaign. It was accompanied by a hundreds-strong sampling event designed to showcase the company’s range of different cereal brands, which include Cheerios, Shredded Wheat and Cookie Crisp.
Nestlé Cereals has also embarked on a fresh round of PR and social media activity, as it seeks to capitalise on data that suggested more than two thirds of consumers thought that making time for breakfast would be a good way to avoid any morning mishaps.
Michelle Bull, marketing manager for Nestlé Cereals, said: “We wanted a stunt to bring to life our #CerealLift digital campaign and showcase that the variety of cereals in the Nestlé Cereals range means there’s sure to be a #CerealLift out there for everyone!”
Tribe managing director Chris Russell added: “It takes something special, even a bit magical, to get the attention of the average London commuter. That’s why we came up with the idea of the levitating commuter, complete with a bowl of tasty Nestlé cereal, floating serenely above the crowds on his way to work.”
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