Nestlé is making its first move into the growing market for plant-based seafood alternatives with the launch of a vegan tuna in Switzerland.
Sensational Vuna, which will be launched under the Garden Gourmet brand, is made from a blend of six plant-based ingredients.
With a pea-protein base, the plant-based tuna alternative contains essential amino acids and is free from artificial colourings or preservatives.
Described as having a “flaky texture and rich flavour” like its seafood counterpart, Nestlé says its Vuna can be used in a variety of dishes such as salads, sandwiches and pizzas.
The initial launch of Sensational Vuna will feature both the chilled product, which is available in a glass jar, and within ready-made sandwiches in select stores across Switzerland.
“Sustainably produced plant-based seafood alternatives can help to reduce overfishing and to protect the biodiversity of our oceans. Our plant-based tuna alternative is delicious, nutritious and high in protein, while also being mercury-free,” said Stefan Palzer, Nestlé chief technology officer.
The tuna alternative, which was developed within nine months, will join other plant-based products in the Garden Gourmet range including vegan mince, soy-based sausages, and a plant-based burger, recently renamed to Sensational Burger following a court order filed by Impossible Foods.
Eugenio Simioni, market head for Nestlé Switzerland, added: “We are delighted to launch this strategic expansion of Nestlé’s plant-based offerings in the Swiss market first. It is another example of the innovation strength of Nestlé in Switzerland, and the exceptional capabilities and expertise we have in this country in the area of food and nutrition.”
According to Nestlé, further roll out of the product will be announced in due time, while other plant-based fish and shellfish alternatives are also under development.
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