Nestlé India is set to expand its product portfolio by introducing breakfast cereals from Nestlé ‘s Cereal Partners Worldwide (CPW) joint venture to the Indian market.
Nestlé India says that the decision to add the cereals to its portfolio comes as part of a wider strategy to “introduce products rooted in nutrition, health and wellness” to cater to the changing demands of consumers.
The company has not specified which cereals will initially be introduced, but CPW’s product range includes cereals from brands such as Cheerios, Shreddies and Shredded Wheat.
CPW is a joint venture company which was established in 1990 by Nestlé and General Mills, and operates in 130 countries around the world.
Suresh Narayanan, chairman and managing director of Nestlé India said: “We firmly believe breakfast is the most important meal of the day.
“We also believe eating a nutritious breakfast sets the tone for the rest of the day and acts as the foundation for a healthier future.
“The consumer need for breakfast choices is only growing and companies need to bring more options to satisfy this need. We are therefore pleased to be introducing Nestlé Breakfast Cereals in India.
“This business complements our current portfolio by combining our expertise in food and this category, globally.”
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