Nestlé has launched a personalised digital solution called NesQino in China, which enables consumers to create healthy customisable superfood drinks at home or in the office.
NesQino comprises a silent, digitally connected Q-cup machine, a variety of superfood sachets and three base sachets: smoothie, oat shake and milk shake.
With the new system, consumers can make 21 different superfood drink recipes made from 100% natural ingredients.
The superfood sachets are made from ingredients such as fruits, vegetables, nuts and seeds, roots and microalgae, as well as probiotics to help boost overall wellbeing.
Using advanced flash-freezing and drying techniques, combined with patented powder technologies, these ingredients are naturally preserved with no additives, preservatives, artificial colours or flavours.
Mayank Trivedi, head of Nestlé’s dairy strategic business unit, said: “nesQino is a personalised solution that reinvents good-for-you drinks to create wellness that fits the lives of our consumers. In all our recipes, we’ve used a selection of natural ingredients known to do you good, to create delicious customisable drinks.”
Described as a ‘smart and simple solution’, consumers can prepare their beverage by pouring the contents of one superfood sachet and one base sachet into the Q-cup with water. After selecting their desired temperature, the hot or cold beverage will be ready in two minutes.
The beverage temperature can also be personalised via the NesQino app which enables consumers to explore recipe combinations, access nutritional information and interact and share recipes with friends.
“In 18 months the team has developed a full range of products and system for nesQino,” said Alfred Yoakim, head of Nestlé system technology centre.
Yoakim added: “It is completely new in the Nestlé world, with all kinds of natural ingredients and superfoods. We also designed the Q-cup to blend the product perfectly and release the natural goodness of these ingredients.”
Most recently in another effort towards healthy nutrition, Nestlé was among 40 stakeholders calling for Nutri-Score to become the mandatory nutrition labelling system across the EU.
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