Nestlé has announced the release of its new KitKat snack mix that combines sweet and salty flavours in Japan, to be paired with its new crafted stout.
KitKat Snax features an assorted mix of ball-type KitKats, salted roasted almonds, and cheese-flavoured soybeans, which will be available to consumers in Japan from 20 July.
According to Nestlé, the sweetness of KitKat and the saltiness of almonds and soybeans are perfectly balanced and the mix can be enjoyed with various drinks.
To commemorate the launch, the brand has created its own original craft beer in collaboration with DD4D Brewing.
Chocolate Almond Milk Stout Inspired by KitKat is brewed using the same cacao powder that is used to make KitKat bars. When consumed with KitKat Snax, the saltiness of the almonds and soybeans reportedly enhance the taste of the chocolate ale.
This is not the first time KitKat has paired a new snack with an alcoholic beverage. The chocolate biscuit was infused with sake in 2016, which has since been followed by KitKat Umeshu, which was infused with plum wine, and most recently KitKat Yuzu-shu Bijofu, made with yuzu liquer.
Last month, Nestlé announced that the cocoa and sugar sourced for its KitKat brand in the UK and Ireland will no longer be Fairtrade.
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