Nestlé Waters North America has boosted its Poland Spring line of flavoured sparkling waters, in a move to offer more alternatives to sugary soft drinks.
Six new variants have been introduced in the US: ruby red grapefruit, lemon ginger, white peach ginger, blood orange hibiscus, orange mango, and vanilla flavour twist.
Poland Spring Sparkling is made from 100% natural spring water from Maine. The range is free from sugar, calories, and contains no sweeteners or colours.
Yumiko Clevenger-Lee, chief marketing officer of Nestlé Waters North America, said: “After the incredibly positive response to the 2018 relaunch of Poland Spring Sparkling, we are excited to maintain momentum with new flavour options.
“As we continue to expand our portfolio of unique and healthy sparkling offerings, our core focus remains unchanged and unmatched; simple ingredients starting with the 100% natural spring water Poland Spring has been known for since 1845.”
The six new variants join the existing line-up of Poland Spring sparkling flavours, including: lively lemon, lemon lime, zesty lime, orange, triple berry, summer strawberry, raspberry lime, black cherry, pomegranate lemonade, and simply bubbles.
To support the launch of the expanded flavour line, Nestlé Waters North America is rolling out an online campaign in the coming weeks.
The new beverages will be available in the US in three bottle sizes – 20oz, 1 litre, and 0.5 litre (8 packs) – as well as 12oz cans (8 packs).
© FoodBev Media Ltd 2019
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