Nestlé Lindahls, the high-protein dairy brand from Lactalis Nestlé, has continued the extension of its Pro+ protein range with the launch of its new Blueberry Muffin flavour.
The new pots contain 18g of protein per serving and a “unique” half-and-half mix of whey and casein. They are low-sugar and fat-free, created with “avid gym-goers” in mind, as well as those looking for an indulgent taste without compromising on a balanced diet.
The new flavour brings together the nutritional benefits of protein shakes in the form of 150g pots, which the brand says are “ideal for consumers to slot into their gym bag and tasty enough to enjoy as a high-protein snack throughout the day”.
Paul Wiseman, marketing manager at Lactalis Nestlé Chilled Dairy, said: “We are excited to share that we are extending our Nestlé Lindahls Pro+ range in the UK to include another delicious flavour. We are always committed to providing great tasting, high protein snacks that mean consumers can continue to enjoy variety in a balanced way.”
Lactalis Nestlé is a joint venture created between the Lactalis Groupe and Nestlé, covering nine European countries. Lactalis Nestlé Chilled Dairy was established in the UK in 2006 and is the manufacturer of Nestlé Lindahls.
The new flavour has launched exclusively into Asda stores for an RRP of £1.10 per pot, with further rollout expected later in the year.
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