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Nestlé has announced it will sell the Violet Crumble brand to Australian confectionery producer Robern Menz for an undisclosed fee.
Robern Menz will acquire all intellectual property associated with the Violet Crumble brand, as well as its production facility in Melbourne.
However, production of the chocolate bars will transfer to Robern Menz’s facility in Adelaide at some point this year, according to the brand.
The confectioner currently produces a range of chocolate covered fruits called FruChocs and various flavours of chocolate honeycomb.
Robern Menz CEO, Phil Sims said: “We are really excited to have partnered with Nestlé and reached an agreement to acquire what is undoubtedly one of Australia’s great brands.
“As the new gatekeeper of Violet Crumble, we are aware of the responsibility that comes along with owning a brand so highly regarded in the Australian marketplace.
“We are fiercely passionate about Australian brands and with a significant honeycomb business of our own, the opportunity was too good to pass on. With our expertise, we can ensure that Violet Crumble is produced with no change to the recipe, and with the same passion and affinity Australians have had towards the brand since 1913.”
Nestlé’s general manager confectionery, Martin Brown added: “The sale of the Violet Crumble brand to Robern Menz recognises that they are well positioned to combine their existing honeycomb manufacturing with that of Violet Crumble and continue to invest behind this well-loved brand.
“We are delighted that the history and tradition of this iconic Australia brand will continue under the ownership of a strong, Australian owned business.”
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