Nestlé Waters has collaborated with Los Angeles-based visual artist duo DabsMyla to create limited-edition packaging for Perrier cans.
Perrier and DabsMyla kicked off their partnership earlier this year as part of the brand’s ongoing Perrier Artxtra programme – an initiative focused on supporting and celebrating the contemporary artist community.
Originally from Melbourne, Australia, DabsMyla is a wife-and-husband team known for creating immersive environments.
“For over 150 years, Perrier has defined its iconic brand through creative collaborations with some of the world’s most dynamic and influential artists and designers, including Andy Warhol and Salvador Dali,” said Danit Eisdorfer, group manager, Perrier.
“This year’s Perrier Artxtra programme builds upon this legacy through our extraordinary partnership with the artist duo DabsMyla.”
DabsMyla added: “One of the most exciting things about art is that it can be enjoyed in unexpected places, which inspired the unique design of our limited-edition Perrier packaging.”
“We wanted to create something for Perrier that when people see it, they wanted to pick it up, they wanted to look at it, they wanted to turn it around – they wanted to have it!”
The limited-edition Perrier cans will be available in the US as of January 2020.
© FoodBev Media Ltd 2019
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