Nestlé-owned Sweet Earth Foods has announced the launch of its first shelf-stable snacking product: plant-based jerky.
Containing 13g of plant protein per serving, the new offering is said to deliver the same meaty taste and texture as traditional jerky and comes in two flavours.
Spicy Kung Pao Jerky is made with the ‘flavours of the Szechuan province’, including savoury and spicy ginger and cracked red peppercorns.
Spicy Kung Pao Jerky launches this month.
Starting this month, the snack will be available at select retailers across the US, including Hyvee and Kroger, as well as via Amazon.
Available later this year, Sweet Earth Foods’ Sweet Korean BBQ Jerky features soy sauce and gochujang peppers.
The launch of Sweet Earth’s new jerky marks the company’s entry into the snacking aisle and follows the recent expansion of the brand’s Mindful Chik’n Strips line.
“We are going beyond the bun to provide consumers [with] a variety of flavour-forward plant-based offerings for various occasions,” said Sara Wheeler, Sweet Earth general manager.
“Our new plant-based Jerky addresses flexitarian consumers’ need for a convenient, on-the-go source of plant protein, with bold flavours and the same authentic mouth-watering meaty taste and texture of traditional jerky that they crave.”
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial