The campaign will run across print, radio and outdoor advertising. It will also include active consumer engagement through digital and experiential activity.
They will be supported by a series of radio slots featuring the voice of The Fast Show actor Mark Williams.
Heinz Salad Cream is the third biggest sauce brand in the UK market. The salad cream category is currently worth £60.5m, while Heinz Salad Cream is worth £46.8m.
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