Rexam has collaborated with brewing giant SABMiller to produce a range of new designs for the non-alcoholic beer brand Birell.
The cans benefit from Rexam’s value-added thermochromic inks and matt-over-varnish. The thermochromic inks change colour when the beverage reaches the ideal temperature for consumption, while the matt-over-varnish adds a soft finish, reinforcing Birell’s premium brand positioning.
“Product differentiation is key for Birell and we knew we could rely on our established relationship with Rexam to deliver,” said Birell brand manager Petr Kouble. “We worked together to develop a creative range of new designs that will stand out in a competitive market place and that our customers will love.”
The 500ml cans, produced in Rexam’s Enzesfeld plant in Austria, will be on-shelf in the Czech Republic in spring 2015, with Birell targeting adults with an active lifestyle.
© FoodBev Media Ltd 2024