The advert forms part of a new £4m integrated marketing campaign that aims to engage parents on a personal and emotional level, reminding them exactly why Heinz is the nation’s favourite beans brand.
Airing for five weeks from 19 August 2013, the 30-second advert captures the relationship between two young brothers. The older brother Tom is shown trying to play with his younger brother, but little Charlie doesn’t seem to be able to keep up and Tom grows increasingly frustrated. Following a disappointing game of Hide and Seek and a failed football match, the two boys are shown playing at the kitchen table as their mum serves up two portions of Heinz Beanz on freshly buttered toast.
Watch the ad here …
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The advert is being supported with a national radio campaign, which will feature 30-second radio slots running across stations from mid-September for eight weeks.
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