Nestlé is asking UK consumers whether they are ‘Shreddie or not?’ as part of a new marketing campaign launching today.
The Shreddies cereal packs have been given a fresh look with Nestlé Breakfast Cereals unveiling a multichannel advertising programme.
The advert takes a look at two alternative realities, reflecting the chaos of modern life and how a good breakfast sets consumers up for the day ahead.
Nestlé Breakfast Cereals UK marketing director Toby Baker said: “Modern family life can be hectic. That’s why it’s important to start your day with the right attitude. Our new brand campaign aims to convey that message to families in a way that will bring a smile to their face – and probably a big nod of recognition.
“Shreddies is a source of iron which contributes to energy release, helping provide a wholesome and nutritious start to the day. Our cereals help play an important role in people enjoying a healthy and balanced diet and lifestyle – providing vitamins, minerals and fibre to the diet.”
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