The ‘Drink, Think, Win’ promotion is being communicated on all Drench spring water packs and will last for three months. The mechanic will ask consumers to spot Drenched prizes through a hole in the label, along with a unique reference number. Consumers will then be directed to a special website to enter the coded number and play a mental agility game to determine whether they’re a winner of a great Drenched prize. Prizes include Smart cars, iPhones and 160GB personal video recorders.
Sarah Dossett, Drench senior brand manager, said: “This new promotion has been created to communicate the product’s real benefits and engage with consumers by encouraging them to purchase to enable them to enter the competition. The striking design will ensure the range stands out on-shelf, so it’s really important retailers keep well stocked with Drench in the summer months, as consumers look to stay hydrated and try to win these great Drenched prizes.”
Source: Britvic
© FoodBev Media Ltd 2024