US wine filtration firm PureWine has launched a new product which filters and aerates bottles of wine and alleviates the symptoms of wine allergies.
Called The Wave, the gadget is said to remove the histamines and the sulfite preservatives which trigger allergic reactions in some consumers after drinking wine.
PureWine was founded in 2014 by Dr David Meadows and his son Derek who both suffered from wine headaches and experienced allergic reactions to red, white and sparkling wines.
“I had these symptoms myself for years, so I really wanted to understand what was happening,” said Meadows.
“Science had never really looked at the allergens in wine, but I knew that what I was experiencing was a classic histaminic reaction. My son and I spent three years in the lab to prove it, but now we know: it’s the histamines, most prevalent in reds, as well as the sulfites, common to all wines, that cause allergic reactions to wine. Once we understood the biochemistry, the solution was obvious.”
He added: “Over 35% of US adults over 18 years old and up to 70% of US women over 50 suffer from occasional to chronic allergic reactions to wine. This is a big problem hiding in plain sight.
“We are delighted to provide wine lovers with a way to alleviate the symptoms of wine allergies and to help more people enjoy the unique pleasures of wine. So many of our customers tell us that they had been avoiding wine altogether because the headaches and the side effects were too unpleasant… until they discovered PureWine.”
PureWine holds five global patents on its filtration and restoration technologies that selectively remove histamines and sulfites without changing the natural character of wine.
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