The Nestlé brand’s initial offering launched in August this year and includes four variants: Triple Chocolate Whipple, Nutty Crunchilicious, Chocolate Tales and Caramel Hat Trick.
Bluemarlin’s Sydney studio was involved in a series of creative exploration workshops to uncover the unique areas for Wonka to develop. The goal was to capture the anticipation and excitement that people associate with the brand, and bring it alive via packaging.
“Anything is possible in the world of Wonka,” said Polly Williams, associate creative director of Bluemarlin. “Our aim was to vividly communicate the magic and wonderful strangeness of that world while also creating a strong foundation for further explorations.”
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