“We’re showing an important aspect of the bottled water industry,” said Tom Lauria, IBWA’s vice president of communications. “Activists want you to think bottled water companies are strictly big business, but in fact the majority of bottled water companies in the US are small, family owned businesses. IBWA proudly represents both large and small companies. 90% of IBWA members are small business owners.”
In the ‘I Am Bottled Water’ video, bottlers from Virginia, North Carolina, California, Oregon and Pennsylvania share stories of how building a small business from scratch creates bonds within families and their communities.
In recent years, those critical of the bottled water industry have suggested that only large, multinational corporations are involved in the US market. The truth is that, from coast to coast, a wide majority of single-serve and home and office delivery five-gallon bottled water providers are local or regional businesses that play important roles in their communities.
Bottled water is a safe, healthy and convenient food product that’s comprehensively regulated by the US Food and Drug Administration. The families appearing in the video are indicative of all IBWA members, who are good stewards of natural resources, supporters of strong curbside recycling programmes in their communities and generous contributors to many community-based charities.
Source: IBWA
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