Maple Leaf Foods (New York Bakery’s parent company) has responded to the success of the 2011 New York Bakery Co bagel re-launch, which has seen sales increase by 66%, by investing heavily in future production and people, the company said.
The significant capital investment will extend the existing Rotherham factory (UK), increasing capacity at this state of the art bakery and securing jobs in the South Yorkshire area for the long term.
Simon Foster, VP marketing of Maple Leaf Bakery UK (owners of the New York Bakery Co), said: “Our strong performance is the product of the market’s growing demand for bagels, the quality and authenticity of our product and our carefully planned re-launch earlier this year. We are excited about increasing our sales in the UK market and are confident in our expansion plans.
“The significant backing by Maple Leaf Foods will enable us to move forward with our ambitious expansion plans in the next five to 10 years. As a result we can now increase our capacity at our Rotherham site to meet growing consumer demand and support our growth aspirations as the market leader in specialty bagels.”
Source: New York Bakery
© FoodBev Media Ltd 2024