Produce from New Zealand’s horticultural industries is now calculated to be worth a total $6.4bn annually.
Peter Landon-Lane, CEO of plant & food research, said: “Horticultural exports have been steadily increasing since the 1970s, and are now worth more than $3bn. New Zealand is known globally as a supplier of premium horticultural products.
“Our wine sector has had huge success in growing the popularity of Sauvignon blanc, due to its unique flavours. Similarly, our fruit sector is known for introducing novel products with great taste profiles.
“Added to this, our production systems are known to exceed sustainability and phytosanitary requirements. This innovation and diversification has allowed us to create and maintain a premium in the global marketplace.”
Fresh Facts has been produced annually since 1999 by Plant & Food Research with support from Horticulture New Zealand.
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Source: Fresh Facts
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