The £10m will be invested across a range of initiatives designed to drive down long terms prices across products, improve member profitability and give greater consumer value. The initiatives will range from price promotions to increased margin lines and beneficial delivery terms.
As well as continued investment in the 18 planned promotional periods throughout the year and a focus on themed activity, there will also be an up-weighting of the ‘Wow’ deals, with extra activity planned throughout the coming year, while there will also be significant long term promotions on major branded products including Coca Cola, Nescafe, Red Bull and Walkers crisps and many others, providing the member with strong margins and consumer price points.
These investments in product pricing are complimented by other initiatives funded by the £10m investment, which includes surcharges being dropped on goods delivered from Nisaway on cages, the company said.
Members who have the need to take goods on cages have historically been charged an additional 10p per case. Nisa has been able to remove this charge as part of its new distribution contract reducing member costs by an average of 1% on goods delivered on cages.
John Sharpe, managing director, central distribution, trading & logistics, said: “We’ve introduced a raft of initiatives as part of our £10m investment, which are intended to simplify purchasing and distribution for the member and benefit them directly in the form of increased margins and strong promotions on major branded products.
“We’ve always had excellent promotions and among the lowest prices in the sector, but we wanted to really help our members succeed and push onto the next level.”
Source: Nisa
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