Nora introduces line of flavoured seaweed tempura chips in the US

New US snack food company Nora will launch a three-strong range of flavoured seaweed tempura chips as it aims to satisfy American consumers’ craving for variety and discovery.

The firm is the brainchild of Itthipat Peeradechapan, who founded Thai seaweed snack manufacturer Taokaenoi Food and Marketing, and former PepsiCo executive Tim Minges.

California-based Nora, which is a majority-owned subsidiary of Taokaenoi Food and Marketing, will launch its seaweed chips through online retailers next week and in grocery aisles later this autumn.

The company’s snack line-up consists of three single-serve options: crispy original, original tempura and spicy tempura.

It also offers a roasted flavours of the world multi-pack, which features roasted seaweed thins in Siam sea salt, Vietnamese pho, and Japanese curry flavours, in convenient to-go packs.

Itthipat Peeradechapan said: “You have to taste Nora to believe it. It has all the goodness of seaweed and all the irresistibility of a potato chip. Taokaenoi has become a market leader everywhere it launches, and we are confident that Americans, too, will soon fall in love with the incredible taste of Nora.”

Minges added: “Nora taps into so many trends: natural, plant-based, sustainably-sourced… and oh yeah, they taste amazing.

“Seaweed chips are already 25% of the salty snacks category in parts of Asia. Like sushi and sriracha, it’s only a matter of time until Americans realise what they’ve been missing.”