Norwegians doubt healthiness of ready-to-eat food, survey says

Over 40% of Norwegian consumers believe that industrially produced food is unhealthy, according to a survey conducted by market research company Kantar TNS on behalf of Orkla.

Meanwhile nine out of ten think that the food they prepare themselves is better than industrially produced food.

The survey was carried out among a representative sample of the Norwegian population. A total of 48% agree with the statement that the food industry tries to deceive consumers, with more men believing this is the case.

Only 3% of respondents think that the food made by industrial producers is better than the food they make themselves.

Orkla CEO Peter A Ruzicka said: “Unfortunately, the results show that the myths about industrially produced food are still flourishing. However, good, healthy food is not a question of the size of the pot, it’s about the ingredients that you put in it.

“Just as there is healthy and unhealthy industrial food, there is also healthy and unhealthy homemade food.”

Orkla is a supplier of branded consumer goods and concept solutions to the grocery, out-of-home and bakery markets in the Nordics, Baltics and selected markets in Central Europe and India.