UK-based beverage brand Noveltea has launched a range of alcoholic teas which are infused with either gin or rum.
Noveltea was founded by German expats Vincent Efferoth and Lukas Passia who, after noticing Britain’s love of tea and gin, decided to combine the two beverages.
Vincent spoke with FoodBev’s Jules Scully about the challenges of bringing the products to market and the brand’s expansion plans.
For more content like this, follow FoodBev on YouTube. Recorded, produced and edited by: Jules Scully.
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