Cott Beverages has extended its line-up of Old Jamaica soft drinks by launching a new guava and melon-flavoured drink.
Bringing a twist of summer to the non-alcoholic range, the new variant combines exotic guava and refreshing melon for a taste of the Caribbean. Old Jamaica guava and melon crush is available in 500ml PET bottles from wholesalers in the UK.
Gavin Herbert, senior brand manager for Old Jamaica, said: “Our new guava and melon crush flavour marks a really exciting time for the brand, and an equally exciting time to be stocking Old Jamaica. The crushes category is seeing growth within convenience stores, making it a great sales opportunity – particularly going into the summer months. April has also seen a huge distribution drive for the new product, reaching up to 5,000 independent convenience stores. The new guava and melon crush flavour will offer our existing customers something extra special, whilst also presenting us with the opportunity to reach new consumers who have not tried our products before.
“We’ve also got more to look forward to, with our brand new TV advert airing soon, raising brand awareness and driving purchase as we head into the warmer months.”
Other Caribbean-inspired flavours from the Old Jamaica line include orange and mango, grape soda, and fruit punch.
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