The licence, acquired from Premier Foods, applies to sales into foodservice and wholesale accounts.
The McDougalls brand is synonymous with home and creative Baking, and brings to Orchard Valley Foods a further significant presence in this market. Orchard Valley Foods has an established and rapidly growing business supplying bakery mixes, innovative and novel decorations and inclusions to manufacturers, foodservice and retail outlets through their Secret Ingredients confections and decorations brand, and customer own label range.
Paul Carr, head of business development for Premier Foods’ foodservice business, said: “This is a very positive and sensible move for the McDougalls brand, as it ensures that the Creative Baking range will see focus across sales, marketing and development work.
“The range will continue to benefit from Premier Foods’ holistic support for its brand, and is entirely consistent with our efforts to ensure that the complete McDougalls range is fresh and relevant to our customer base.”
Orchard Valley Foods’ MD, Mike Forrester, said: “Our company focuses on baking supplies for various channels of trade, including those produced on our own blending and packing lines. We have been packing this part of the McDougalls range for a number of years for Premier Foods. It’s a great opportunity for our business to acquire the brand licence.”
Source: Orchard Valley Foods
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