Orkla acquires Danish cereal manufacturer Struer Brød

Orkla has agreed to purchase Danish bakery and breakfast cereal manufacturer Struer Brød through its wholly-owned subsidiary Orkla Foods Sverige.

Struer has supplied breakfast cereals to Orkla since 2012, as well as selling products to the out-of-home sector and the food industry under its own brand Struer. Orkla’s breakfast product brands include Paulúns, Bare Bra and Det Gode.

Established in 1929, Struer has 44 employees. In 2016 it had a turnover of DKK 114 million ($19 million), about half of which consisted of sales to Orkla.

Orkla Foods CEO Atle Vidar Nagel Johansen said: “Struer delivers high-quality products and has strong product development expertise. We are pleased with our collaboration with Struer, and this acquisition is strategically important to ensure sufficient production capacity and product development for the future.”

The move follows on from a series of acquisitions Orkla carried out last year. It boosted its position in the ice cream category with the purchase of Laan Heiloo. It also bought Czech frozen vegetable producer Agrimex.