Orkla acquires the Pama porridge brand in Denmark from PepsiCo

Orkla, through its wholly-owned subsidiary Orkla Foods Danmark, has acquired the Pama brand of porridge from PepsiCo.

Pama, which is said to be a market leader in Denmark in the porridge sector, is currently distributed in the country by Orkla Foods Danmark on behalf of PepsiCo.

The brand has been part of PepsiCo since its acquisition of The Quaker Oats Company in 2001. It serves customers in both Denmark and Sweden.

Orkla Foods Danmark CEO Carsten Hänel said: “Orkla holds a leading position in the Danish grocery sector, in an extensive range of food products categories. With the purchase of Pama, we have strengthened our portfolio with an iconic brand that has a strong position with Danish consumers.”

Orkla said the deal includes the transfer of the Pama trademark and that there will be no transfer of employees or production facilities.

The acquisition follows a series of deals by Orkla in recent months. Last month, the Norway-headquartered company bought 90% of Easyfood, a Danish producer of bread-based convenience products for the out-of-home channel.

And last October, Orkla Food Ingredients acquired UK-based chocolatier and confectioner County Confectionery through its NIC Enterprises subsidiary.