Orkla offloads its K-Salat range to focus on other brands

Orkla Foods Danmark has entered into an agreement with Stryhns A/S to sell its K-Salat line as it aims to concentrate on fewer categories.

The agreement concerns the 100% divestment of K-Salat, which has a product portfolio of salad spreads, mayonnaise, remoulade, dressings and potato salads in Denmark.

As part of the deal, Danish company Stryhns A/S will take over the K-Salat factory in Havnsø, Vestsjælland, which has 100 employees.

K-Salat was founded in 1937 under the name Københavns Salatfabrik. The business was later moved to Havnsø, and its name was changed to K-Salat.

CEO of Orkla Foods Danmark Tino Bendix said: “We are glad to be able to sell K-Salat to Stryhns, which has the strong competence necessary to further develop the business.

“From now on, Orkla Foods Danmark will concentrate its core assortment on the well-known brands Beauvais, Den Gamle Fabrik, Glyngøre, Bähncke, Fun, Grønnegården and Risifrutti.”

The transaction is expected to be completed in early December 2017, and the entity will be consolidated into the buyer’s financial statements from 1 December 2017.

Last month Orkla expanded in the ingredients segment with the acquisition of Norwegian company Arne B. Corneliussen from Danish Crown.

In March, it acquired the Dutch ice cream ingredients and accessories company Laan Heiloo for an undisclosed sum.