New tea infusions line Oteas has launched its premium tea range into the UK, with variants that fit into all of the market’s major tea categories.
The selections of teas include white, green, oolong, black, herbal, fruit and detox teas. The tea infusions are sourced from all over the world including India, Sri Lanka, China and Japan.
The tea brand has launched with a range of 16 different blends along with five organic blends, which include English breakfast tea; date and lime tea; green tea with jasmine; lemongrass, ginger and cinnamon tea; organic lemon and rosemary tea; and rooibos orange-flavoured tea among others. 120 blends in total, which include seasonal blends, have been created to be added to the full range. The teas come in two formats tins which are perfect for gifts and plastic pouches, adaptable depending on the needs of the retailer.
“As consumers are becoming more health-conscious the herbal tea sector has seen significant growth with people cutting the caffeine in quest for healthier options,” a brand spokesperson explained.
Paresh Thakkar, managing director of Oteas, said: “There is definitely a growing demand for premium good quality tea in the UK and we saw an opportunity to offer consumers a unique tea experience where they can see the quality of the tea as it’s being infused in our high-quality, modern pyramid tea bags; the taste cannot be compared to traditional tea formats. The rise of fruit, herbal and green teas are encouraging consumers to diversify their consumption habits and with the added health benefits people are proactively swapping standard tea for healthier alternatives without milk.”
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