Overly, a new hydration drink made from all-natural ingredients, has launched into Planet Organic stores across London, as well as online through Amazon.
Created by friends Will Hammersley and Chris Hannaway, Overly is proven to keep you hydrated with less fluid, is low in calories and contains no added sugar, the brand said. The pair aren’t troubled by a 10% decline in year-on-year value sales of sports hydration drinks, saying that the slump suggests a demand for lower calorie, clean label options.
Overly contains electrolytes sourced from the Great Salt Lake in Utah, which are scientifically proven to reduce the volume of fluid needed to keep the body hydrated by more than 40%, which has a number of benefits for athletes. The drink helps to replenish the body’s electrolytes, which are lost through sweat, as well as helping to prevent cramp and maintain water balance.
Overly co-founder Will Hammersley said: “We couldn’t find a sports drink that wasn’t artificial, ineffective or too sweet, so we took to the kitchen to make our own. It took hundreds of variations, with each one (usually) a little better than the last. Finally, we landed on a product that we are totally proud of – a totally delicious blend of spring water, juices, agave and electrolytes, and no refined sugar.
“Finally it’s time that we weren’t ashamed of drinking sports drinks. For too long they have looked, tasted and performed like window cleaner – it’s about time someone cleaned them up and [gave] every sports player something to feel great about.”
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