Coca-Cola Amatil’s Fijian business Paradise Beverages will release a new lemon-infused beer, as it targets drinkers who wouldn’t usually consider a beer.
Called Fiji Gold Moli, the brew will be available in Fiji in the coming weeks in 6- and 24-pack cans, with draught to follow.
The release follows Paradise’s introduction of Vonu Original in 2012 and Vonu Export in 2016 and, according to the company, it is one of a number of new styles in the innovation pipeline at its brewery in Suva, Fiji.
Mike Spencer, Paradise Beverages general manager, said: “Fiji Gold Moli is a refreshing, lemon-flavoured take on the nation’s favourite brew, Fiji Gold, which we launched back in 1998 and became an instant hit.”
He added: “We recognise that Fijian tastes are changing. Consumers are looking for different beer styles to those that we’ve traditionally produced. Lemon-flavoured beers are on trend worldwide and we’re backing Moli’s refreshment and clean, crisp taste to be a hit in Fiji.”
Rowena Taito, Paradise Beverages general manager of marketing and new product development, said the company worked hard to perfect the beer.
“Moli is made in the same way as Fiji Gold, but its refreshing, smooth and zesty flavour stands on its own as the perfect celebration for all life’s savoured moments.
“We believe the flavour of Fiji Gold Moli will appeal to traditional Fiji Gold drinkers and prove a winner with drinkers who wouldn’t usually consider a beer. Plus, because it’s made in the same way as Fiji Gold, it’s also got the benefit of being lower in calories than other lagers.”
Paradise Beverages was purchased by Coca-Cola Amatil in 2012 and has since undergone a FJD 60 million ($28.1 million) capital investment and capability programme.
© FoodBev Media Ltd 2020